Explore Market-Partners thinking on how customers buy, how organizations sell, and how leaders can align the two.
Explore selected articles, interviews, research, and practical guidance grounded in more than 30 years of studying how customers buy—and what organizations must change to remain relevant.
Paving the Old RoadsModern technology cannot fix an outdated go-to-market approach. Rethink the road before automating it.
What Is the Customer Buying Journey?A foundational look at how customers actually move from the status quo to meaningful change.
The Need for Modern SellingWhy today’s buyers require a different model of engagement from sales and marketing.
The End of Sales ProcessWhy the customer’s buying journey—not internal sales stages—must shape go-to-market activity.
Browse the complete Market-Partners library of articles, interviews, books, guides, and perspectives on how customers buy and how organizations must adapt.
Explore How Customers Buy… & Why They Don’t, then follow The AI-Enabled GTM channel for new perspectives on how AI is changing the way customers buy—and how sales and marketing teams must respond.
WATCH THE AI-ENABLED GTM CHANNEL
