About Market-Partners

For more than 30 years, Market-Partners has helped organizations align how they sell with how their customers buy.

Introducing mPath™

In no uncertain terms, buyers are buying differently. To remain competitive and engage customers, organizations must rapidly develop and adopt an Outside-In™ Revenue Generation Framework: a totally aligned approach that enables all customer-facing roles to engage in and stay engaged across the buying journey lifecycle by creating a positive impact. mPath™ is our seamless, collaborative, and coached engagement structure for developing, enabling, and gaining adoption of an Outside-In™ Revenue Generation framework for your specific market. mPath™ takes a client through the Blueprint for Success, our proven approach to transformative change and successful Outside-In™ adoption. Through mPath™, Market-Partners Inc. brings the resources, approaches, and expertise to accelerate and de-risk projects, align stakeholders around a vision, create a project plan, set priorities, and ensure all customer-facing roles and market messaging are aligned to the overall strategy.

Seamless
mPath™ takes clients through our three-phase Blueprint for Success: Scope & Strategy, Development, and Adoption. A typical mPath™ engagement begins by mapping your market’s entire buying journey lifecycle, then developing with you the optimal strategies your customer-facing roles need to impact it. After that strategy has been created, we then enable this approach with training and technology, coaching you through full adoption via our change management services.
The Blueprint for Success
Collaborative
There is no business like your business, which is why mPath™ is tailored to your organization’s specific needs. Some clients have already mapped their buying journey, surfaced best practices for engaging in their market, or have an effective tech stack implemented and adopted. In cases like these, we are more than happy to use or build on the existing knowledge, training, and resources, taking the most efficient route to close the gaps and ensure Outside-In™ success without reinventing the wheel.
Coached
At Market-Partners Inc., we pride ourselves in our trusted team of researchers, consultants, and delivery experts. Each member stands ready to help, bringing with them a track record of success and a deep understanding of their respective industries. Moreover, the same team is involved throughout the entirety of the engagement, from the first meeting to ongoing support, providing you with as much or as little support as required.

Our story

A history of innovation, prepared for today’s challenges

Since our inception in 1995, Market-Partners has been an original proponent of building revenue generation strategies around the Customer Buying Journey. Our guiding principle remains that lasting success comes from adopting practices based on how customers are buying today—not how they bought 10 years ago, and not how an organization assumes they buy.

While trends and repackaged ideas have come and gone, we have continued to give clients a proven, direct path to swift, significant, and sustainable results.

From the first meeting, our engagements are collaborative, participative, and aligned with each client’s culture and vision. The result is work that is not only accurate, but actionable for every customer-facing role involved in the market’s buying journey.

30+Years

200+Clients

44Countries

17Languages

Why Market-Partners

The Outside-In™ difference

Clients engage Market-Partners for deep Customer Buying Journey expertise, practical methods, and a flexible way to access the level of support they need.

One of a kind

A complete sales and marketing approach grounded in mapping and managing the end-to-end Customer Buying Journey.

Uniquely developed

No canned approaches. Every engagement is based on relevant insight into the client’s specific market, challenges, and opportunities.

Results oriented

Proven short- and long-term results from work with organizations of every size across multiple industries.

Built on listening

Engagements begin by understanding the current organization, identifying the real opportunities, and determining the best way to capture them.

Global perspective

Consistency across the enterprise, combined with respect for regional and geographic differences, needs, and sensitivities.

Easily integrated

We build on processes, tools, and methods that already work instead of replacing them simply for the sake of change.

Research and expertise

Understanding how customers actually buy

Market-Partners has spent decades researching how businesses and individuals move from awareness and interest through commitment, acquisition, and adoption. This broad view reveals how alternatives are considered—and why valuable offerings are sometimes never acquired or fully adopted.

Our research has included in-depth interviews with more than 3,800 people across 2,000 companies in the Americas, Europe, and Asia. Those findings underpin the Customer Buying Journey DNA framework and our Outside-In™ approach.

Business from the Outside-In™

We look beyond an organization’s internal view of how it sells to the external reality of how its customers buy—then align roles, messages, methods, and technology to help buyers move forward.

Leadership

Meet the team

Our leadership team combines successful start-up launches, global revenue enablement, executive operating roles, and decades of hands-on client work. We believe senior leaders should remain directly involved and take the time to understand every client’s unique situation.

Martyn Lewis

CEO and Founder

Martyn founded Market-Partners in 1995. Since then, he has worked with selling teams across a wide range of industries, from start-ups to global enterprises. He is a dynamic speaker and recognized authority on sales and marketing processes, backed by extensive executive management, sales, and marketing experience.

Beverly Lock

Principal, Revenue Strategy and Enablement Practice

Beverly brings deep experience leading global revenue enablement teams and complex transformation initiatives. During 13 years with Market-Partners, she led engagements for clients including Xilinx, Seagate, HP, and Cisco. She later served as Vice President of Sales Enablement at Oracle and Vice President of Global Enablement at Salesforce.

Stu Schmidt

Principal, AI Technology-Enabled Go-To-Market

Stu first joined Market-Partners in the late 1990s, developing sales processes and training sales professionals. He later held executive roles with organizations including WebEx and GoFundMe across sales, marketing, services, channels, and operations. He brings specific expertise in applying AI and technology to enable and scale B2B revenue teams.

Speak with Market-Partners

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