At the 2022 Strategic Account Management Association (SAMA) Global Summit, Market-Partners Inc. CEO and Founder Martyn Lewis presented Reconnecting Sellers to Buyers.
“The simple fact that buyers don’t engage with sellers until well into their buying journey is now well accepted, but the disconnect runs far deeper. In this session we share Market-Partners’ research into how customers buy, examine what has changed in the buying journey, contrast how traditional selling approaches are out of step with today’s buyer, and share best practices that modernize selling to harmonize with how today’s buyer is buying.”
