Market-Partners combines expert coaching with speaking and workshop engagements for business leaders, teams, conferences, and universities.
Sometimes all you need is coaching and support from a deep subject matter expert—especially one grounded in certified coaching practices. Through our coaching program, we provide the specific support you and your team need to envision the future, lead through change, and execute with excellence.
Each engagement is adapted to the audience, the event, and the business context. Market-Partners combines original research, real-life examples, and practical takeaways so participants leave with ideas they can use—not just inspiration.
DISCUSS YOUR EVENT
How Customers Buy… & Why They Don’t
• What is a Customer Buying Journey?
• The difference between window shopping and buying
• Decoding the Customer Buying Journey DNA
• What really happens when customers buy… and why they don’t
• The 4Q quadrant model of Buying Style
• The nine categories of Buying Concerns
The 7 Sales Myths—and What to Do About Them
• Calling high and finding the decision maker
• Mistaking interest for commitment
• The power of the ROI
• Customers buying when no one is selling
• Sellers selling when no one is buying
• Relying on the internal champion or coach
• Failing to manage the entire Buying Journey
The Critical Need for a Market Engagement Strategy
• The mousetrap myth
• Great sales people are not enough
• What is a market anyway?
• Where great brands go to die
• The executive must own the Market Engagement Strategy
• How the Market Engagement Strategy dictates the values and priorities of the brand
Market-Partners has shared its research and frameworks with global conferences, forward-thinking businesses, and universities.
Whether the format is a keynote, executive briefing, or interactive workshop, the objective is the same: give people a clearer understanding of how customers buy and a practical way to respond.
Tell us about your audience, objectives, and format. We’ll recommend a keynote, briefing, or workshop treatment that fits.
LET’S TALK
