Market-Partners Inc. - The Science of Sales and Marketing

<body stylesrc="Company.htm" bgcolor="#E0E0F8" link="#1717BF" vlink="#408080" alink="#CF0000"> <p>This page uses frames, but your browser doesn't support them.</p> <p> </p> <div align="center"> <center> <table border="0" cellpadding="0" cellspacing="0" width="80%"> <tr> <td valign="top" width="57" bgcolor="#FFFFFF" rowspan="2"><img border="1" src="images/chip_background.jpg" width="160" height="240"></td> <td height="75" bgcolor="#E0E0F8"> </td> </tr> <tr> <td bgcolor="#FFFFFF" valign="top" align="left"> <p style="margin-left: 10"><font face="Verdana" size="4" color="#1717BF"><b>The Science of Sales and Marketing</b></font></p> <p style="margin-left: 8"><font face="Verdana" size="2">Market-Partners is committed to promoting sales process thinking. What is sales process? Does it imply complexity? Does it negate the art of selling or relationships? No. We believe the opposite must be true. The process is merely the medium by which we can practice the art.  </font></p> <p style="margin-left: 8"><font face="Verdana" size="2">Market-Partners has been leading sales process thinking for years. Sample a few of our white papers below to discover a little of what we've learned.</font></p> <p style="margin-left: 8"><font face="Verdana" size="2">Come back often - we regularly add and invite new white papers and articles. <a href="contact_us.htm">Contact us</a> if you are interested in becoming a contributor.</font></p> <div align="left"> <table border="0" cellpadding="2" cellspacing="0" width="90%"> <tr> <td width="13%" valign="top" align="center"> <p style="margin-top: 3"><img border="0" src="images/Red_Cube_Bullet.gif" width="16" height="16"></p> </td> <td width="87%"><a href="Documents/Optimal_Sales_and_Marketing_Systems.pdf" target="_blank"><font face="Verdana" size="2">Optimal Sales and Marketing Systems</font></a><font face="Verdana" size="2"> - After decades of intense focus on… back-office “cost side” operations, businesses are in a frenzy<span style="font-style:normal"> </span>to streamline </font> <font face="Verdana" size="2"><span style="mso-fareast-font-family: Times New Roman; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">the revenue generating side of the ledger.</span></font> </td> </tr> <tr> <td width="13%" valign="top" align="center"> <p style="margin-top: 3"><img border="0" src="images/Red_Cube_Bullet.gif" width="16" height="16"></td> <td width="87%"><span style="mso-fareast-font-family: Times New Roman; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><font face="Verdana" size="2"><a href="Documents/The%20Elusive%20Growth%20Factor.pdf" target="_blank">The Elusive Growth Factor</a> - Why do new organizations, better mousetraps notwithstanding, fail to achieve the anticipated measure of growth? We call this phenomenon, </font><i style="mso-bidi-font-style:normal"><font face="Verdana" size="2">the elusive growth factor.</font></i></span></td> </tr> <tr> <td width="13%" valign="top" align="center"> <p style="margin-top: 3"><img border="0" src="images/Red_Cube_Bullet.gif" width="16" height="16"></td> <td width="87%"><span style="mso-fareast-font-family: Times New Roman; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><font face="Verdana" size="2"><a href="Documents/First%20to%20Market%20Paradox.pdf" target="_blank">The First to Market Paradox</a> - The ephemeral “window of opportunity” closes very quickly when competitive products are released before you can establish the market acceptance point, or in some cases before you even launch the product. </font></span></td> </tr> <tr> <td width="13%" valign="top" align="center"> <p style="margin-top: 3"><img border="0" src="images/Red_Cube_Bullet.gif" width="16" height="16"></td> <td width="87%"><font face="Verdana" size="2"><a href="Documents/When%20to%20Sell%20Value.pdf" target="_blank">When to Sell Value</a> - In recent years there has been much emphasis placed on selling value and the benefits of consultative selling.  However, even when practiced, it may not be what the customer wants.</font></td> </tr> </table> </div> <p style="margin-left: 8"><font face="Verdana" size="2">These documents require Adobe Acrobat Reader version 4 or higher. You can get Acrobat Reader for free by following the link below.</font></p> <p style="margin-left: 8"><font face="Verdana" size="2"><a href="http://www.adobe.com/products/acrobat/readstep.html" target="_blank"><img alt="Get Acrobat Reader" src="images/getacro.gif" border="0" width="88" height="31"></a></font></p> <p style="margin-left: 8"><font face="Verdana" size="2"><<a href="index.htm" target="_top">Home</a>></font></p> </td> </tr> </table> </center> </div> <p> </p> </body>