Sales Effectiveness Briefing


	Sales Effectiveness Briefing Delivering useful and insightful information to sales professionals and others concerned with professional selling
Table of Contents Announcing 3g Selling™ Selling in a Challenging Economy The Corporate Pitch and Toss *PLUS* Valuable Download from SellingPower® Magazine "A Road Map to Success" Sign up for our 3g Selling™ Mini-Module live 30-minute web workshop on Thursday, April 30th, 2009. Exclusively from August 2008 issue of SellingPower® magazine by Geoffrey James Download your free copy of "A Road Map to Success" to find out how to increase your revenue by using a repeatable sales process. For previous briefings and more articles: Sales Effectiveness Briefing Archive as well as our White Papers "Sales Wise - a journey through sales and selling" by Martyn Lewis is available from Amazon.com If you would like advice from our experts on these, or other, sales effectiveness topic please Contact us with your questions. Market-Partners tag line is *“Changing the Way You Sell”* for one simple reason - that is what we do. We start by developing a deep understanding of everything that impacts upon your overall sales process. We then bring the methods and tools that enable the transition to an optimal approach to selling. The results our clients gain are swift, significant, and sustainable. Privacy Policy: This is an opt-in briefing. Market-Partners will not sell, rent or distribute your personal information. If you do not wish to receive future briefings, please unsubscribe and we will ensure you are removed from our list. Copyright ©2009 Market-Partners Inc. Articles and other content from this briefing and website may not be reproduced, republished, or redistributed without prior written permission from Market-Partners Inc. You are welcome to forward the briefing in its entirety. Market-Partners Inc. www.market-partners.com 3764 Skyfarm Drive Santa Rosa, CA 95403-0982 USA Tel: 707-575-4712		Announcing 3g Selling™
	It has been quite some time since we last published a Briefing, but we heard from many of you that you miss our articles and thoughts on how to sell, and manage sales, better. A topic that has become even more critical in today’s challenged economy. Well, it isn’t that we haven’t been busy. We recently launched a new division of Market-Partners: 3g Selling™. This division is focused on taking the thought-leadership from Market-Partners and making it available to a wide range of organizations through intensive workshops and live virtual web-based sales and sales management training programs. Market-Partners will continue to work with clients to enable organizational transformation to optimal selling processes. 3g Selling™ is aimed at gaining swift results from the immediate introduction of approaches and tools that meet today’s economically challenged, and customer driven world. Please check it out at www.3gselling.com. As a sign of the times, this will be our last briefing in this format. Here is what we are going to do to deliver value to you and our community out there. Market-Partners will continue to publish thought-leadership and relevant white papers. We will notify you, should you wish, when new papers become available through the Market-Partners web site. You can then select those that are appropriate and of interest to you. We are starting a blog under 3g Selling™ for the publication and discussion of thoughts and articles on best practice sales and sales management approaches. We encourage you to check it out, sign-up, pass the links on to others, and then to contribute your own comments, questions, or experiences. 3g Selling™ will be hosting a series of Mini-Modules on hot selling topics. Each Mini-Module will be a live 30 minute web workshop. This is not simply a talking-head presentation, but will be a workshop where a topic will be explored, and participants will be encouraged to interact with our subject matter experts. Participants will be provided with tools and techniques that they will, during the course of the program, use to translate ideas into specific action for their own businesses. Participation in these Mini-Modules is free, but requires registration and seats are limited. The next Mini-Module scheduled for Thursday April 30th is entitled "The Value of Value". Sign up here.
		Selling in a Challenging Economy Martyn Lewis
	In this Briefing our lead article, not surprisingly, focuses on selling in tough times. But, maybe, more surprisingly, we make the case that sales has not just changed because of the economy, but in some other more fundamental way. The economy has simply highlighted these changes. Read on
		The Corporate Pitch and Toss from Sales Wise by Martyn Lewis
	Another valuable lesson learned in this chapter from Sales Wise. Our selling story focuses on the fallacy of believing your own hype. This thought is continued with a copy of the current blog, on thinking about what your customer really cares about. In today’s economy there could be nothing more important to the sales or marketing professional than really discovering what their customer values. This is also the topic of the next 3g Selling™ Mini-Module. During this 30-minute live web-based workshop we will be exploring a way to think about what your customers' value, and how you may be able to position your own products and services in a more compelling way. We encourage you to sign up, and would look forward to your participation. Read the related 3g Selling™ Blog here From Martyn Lewis' recently published book "Sales Wise - a journey through sales and selling",* now available from* Amazon.com. With entertaining true stories, Sales Wise introduces its readers to new ways of thinking about sales - and shows you how to sell your products, services and ideas more effectively.