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Sales Effectiveness Briefing

Delivering useful and insightful information
to sales professionals and others concerned with professional selling


Table of Contents

Who is Managing your Salesforce?

Effectiveness vs Efficiency

Show your Stuff - by Asking Questions

Participate in the 2007 Sales Effectiveness Survey and receive a copy of the report and two CSO Insights studies


"Sales Wise - a journey through sales and selling" by Martyn Lewis is now available from Amazon.com

Please Contact Us if you would like to determine the health of your own selling approach. We can facilitate a 1/2 day confidential workshop, using best practices to benchmark your own sales organization.

For previous briefings and more articles check the Sales Effectiveness Briefing Archive as well as our White Papers

Do you have Questions or Feedback? We welcome your questions and feedback. What articles did you find particularly relevant and useful to your own situation? What topics would you like to read in our future briefings?

If you would like advice from our experts on these, or other, sales effectiveness topics, please Contact us with your questions.

Who is Managing your Salesforce?

Martyn Lewis
 

When your sales representatives get up in the morning, do you know who or what dictates what they do?  You may be surprised at the answers.

Read on


Effectiveness vs Efficiency

Barry Trailer
CSO Insights

 

In this article, Barry considers the question "What happens when your sales productivity is maxed out?"

Read on


Show your Stuff -
by Asking Questions

Martyn Lewis

Sometimes we're just too anxious to demonstrate our expertise. Let's take a look at the results from two different sales calls in this chapter from Sales Wise.

From Martyn Lewis' recently published book "Sales Wise - a journey through sales and selling", now available from Amazon.com.  With entertaining true stories, Sales Wise introduces its readers to new ways of thinking about sales - and shows you how to sell your products, services and ideas more effectively.


Participate in the 2007 Sales Effectiveness Survey and receive a copy of the report and two CSO Insights Studies!

The July-August 2006 double issue of Harvard Business Review was devoted to the topic of sales. In his opening editorial, Thomas Stewart noted that “Every good CEO I know makes it a point to spend time with the sales force – and often acts as the salesperson-in-chief to certain major customers.” 

Clearly, the function of sales is becoming a more common topic on the “board-level” agenda. But when senior management teams look for insights into how to maximize their sales performance, they find few sources to turn to. As Stewart further commented in his editorial; “Of all the topics in the field of business, sales has probably gotten the least attention from serious researchers.”

However, in that same editorial Stewart does mention one article in that HBR issue specifically: the featured research report which summarized the key findings of CSO Insights’ 2006 Sales Performance Optimization research.  The 2006 study was based on a survey of 1,275 sales forces worldwide. Market-Partners has enjoyed a close relationship with CSO Insights for several years and we are very pleased to endorse their research efforts to quantify and qualify the challenges that are impacting sales forces today.

As part of our own commitment to improving sales results, processes and the sales profession, Market-Partners want to make you aware that CSO Insights is just launching their 13th annual Sales Effectiveness study and invite you to take part in this project. In return for your time, you will receive the full 200+ page 2007 Sales Performance Optimization report when it is published in February of 2007.  The survey is conducted on line, takes approximately 20 minutes to complete and can be done in increments (who has a free half-hour in a day?) without repeating any steps or questions.

The report will explore key metrics such as:

  • Sales Force Demographics: Sales force make-up, quotas, hiring/retention practices, ramp-up times, rep time allocation, etc.

  • Sales Cycle Analysis: How companies are measuring performance and trends that impact companies ability to forecast and sell in today’s competitive markets.

  • Sales Performance Assessment: The performance of specific sales and service tasks, throughout the sell cycle.

  • Sales Process/Methodology Assessment: The role sales process is playing in helping to improve sales rep effectiveness.

  • CRM and Technology: The role CRM and other technology solutions are playing in helping reps access/share information, leverage the Internet and collaborate to improve sales effectiveness.

By seeing how we compare to our peers we can all gain a wealth of insights into exactly where we excel in our ability to sell, where we are on par with the rest of the marketplace, and where we need to improve.

To take part in this year’s study simply follow this link:

http://www.surveymonkey.com/s.asp?u=973762444037

As an added benefit, immediately after you complete the survey you will receive CSO Insights’ studies on the Impact of Sales Process & CRM on Optimizing Sales Effectiveness and Lead Generation Optimization.

If you have any questions about this invitation or concerns about confidentiality please contact us.  CSO Insights is an independent research and benchmarking firm and holds respondents’ answers in strictest confidence.  We encourage you to participate in the 2007 survey or direct it to the appropriate person on your staff to do so.  We will also present a brief overview of the CSO Insights’ 2007 findings in our first quarter Briefing.


Market-Partners tag line is “Changing the Way You Sell” for one simple reason - that is what we do. We start by developing a deep understanding of everything that impacts upon your overall sales process. We then bring the methods and tools that enable the transition to an optimal approach to selling. The results our clients gain are swift, significant, and sustainable.

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