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Sales Effectiveness Briefing

Delivering useful and insightful information
to sales professionals and others concerned with professional selling


Table of Contents

Helping Farmers Hunt

Hands-up for a Sales Process

Are Objections Objectionable?

Sales Effectiveness in Action (a Case Study)


"Sales Wise - a journey through sales and selling" by Martyn Lewis is now available from Amazon.com

Please Contact Us if you would like to determine the health of your own selling approach. We can facilitate a 1/2 day confidential workshop, using best practices to benchmark your own sales organization.

For previous briefings and more articles check the Sales Effectiveness Briefing Archive as well as our White Papers

Do you have Questions or Feedback? We welcome your questions and feedback. What articles did you find particularly relevant and useful to your own situation? What topics would you like to read in our future briefings?

If you would like advice from our experts on these, or other, sales effectiveness topics, please Contact us with your questions.

Helping Farmers Hunt

Jim Cooper
 

Some organizations may have the luxury of specializing sales roles into "hunters" and "farmers", where the "hunters" are tasked with establishing new business relationships and the "farmers" service the needs of established customers. However, there are many sales managers today that cannot afford to separate these roles.

In this article, discover some of the best ways to help sales professionals balance their hunting and farming activities to optimize their long term success.


Hands-up for a Sales Process

Martyn Lewis
 

What do you think is the key to making swift, significant, and sustainable increases in sales productivity?

Read on, the answers may surprise you.


Are Objections Objectionable?

Martyn Lewis

Objections from prospects are part of every sales professional's day. In this chapter from Sales Wise you will discover six interesting facts about objections that will help you see them in a different light.

From Martyn Lewis' recently published book "Sales Wise - a journey through sales and selling", now available from Amazon.com.  With entertaining true stories, Sales Wise introduces its readers to new ways of thinking about sales - and shows you how to sell your products, services and ideas more effectively.


 

Sales Effectiveness in Action
by Jim Dickie and Barry Trailer, CSO Insights
is now available for download from our website
 


In this case study you will learn how Valassis:
Defined the need to improve sales effectiveness
Approached a change management effort
Implemented a sales process aligned to how their customers buy
Gained tangible benefits from this approach

 

Market-Partners tag line is “Changing the Way You Sell” for one simple reason - that is what we do. We start by developing a deep understanding of everything that impacts upon your overall sales process. We then bring the methods and tools that enable the transition to an optimal approach to selling. The results our clients gain are swift, significant, and sustainable.

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