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Sales Effectiveness Briefing

Delivering useful and insightful information
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and others concerned with professional selling

Table of Contents

In Praise of Sales Management

Chapter from the Sales & Marketing Excellence Challenge

The Price is Too High - Oh, Really?


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In Praise of Sales Management

David G. Laing
 

In "Praise of Sales Management" examines the role of sales managers today and, most importantly, what the role should be. David argues the case that, in many situations, organizations have allowed the role of the sales manager to become significantly compromised. For organizations where even some of these trends are evident, there is a tremendous opportunity to ensure that sales managers are engaged in value-added activities.

Full Article
 


Chapter from

The Sales & Marketing Excellence Challenge - Changing How the Game is Played

Jim Dickie and
Barry Trailer

In their publication from earlier this year, Jim Dickie and Barry Trailer share a number of powerful and personal interviews with sales leaders. We are featuring the interview with Mr. John Williams, previously the Senior Executive Vice President of World Wide Field Operations at StorageTek. In his own words...

"Over a four-year period we took sales at StorageTek from $700 million to $2.2 billion, and we did this all through productivity gains - we did not add any additional sales people during that time. In retrospect, the main foundation of our success was that we concentrated on three things - Metrics, Process, and Tools".

Full Article

More information on the "Sales and Marketing Excellence Challenge - Changing How the Game is Played"

This chapter was originally published in "The Sales and Marketing Excellence Challenge - Changing How the Game is Played" by Jim Dickie and Barry Trailer and is reprinted in this briefing with permission.


The Price is Too High - Oh, Really?

Martyn Lewis

Oh the confusion, angst, and general hand-wringing with this simple statement! And, all too often followed with a knee-jerk rush to discount. The prospect says the price is too high – but is it, really?

Full Article

From Martyn Lewis' upcoming book "Sales Wise - an anthology of selling stories, follies, and fables", each with a relevant and timely sales message. If you wish to be notified of publication date, please e-mail us.


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